After Kenya launch, Bosch signals Ethiopia entry

German engineering and electronics maker, Bosch Appliances, will open its next regional outlet in Ethiopia this year as it eyes further expansion across Africa.

Bosch Vice President Sales and Marketing for sub-Saharan Africa, Allan Oyier, said talks are already at advanced stage with the Ethiopian government but did not give an exact timeline.

The multinational says it will then open similar stores in Uganda, Tanzania, Mozambique, Senegal, Zimbabwe, Namibia, Ivory Coast and Nigeria by the end of next year.

“We are eyeing the main economies in sub-Saharan Africa starting with Ethiopia, to set up stores by the end of next year,” he told the Business Daily in an interview.

Financial details

The Germany-based company, however, did not disclose the financial details of its Africa expansion plan.

The Ethiopia outlet will be the second in the region after the firm officially launched its showroom in Westlands, Nairobi on Tuesday.

Some of the products available in the Nairobi store include washing machines, refrigerators, cookers and freezers.

Bosch Appliances says it has partnered with retailers Hotpoint Appliances and Benyakuti to distribute its domestic appliances across the continent.

SOURCE: Business Daily

More News

Ethiopia: Hurdle cleared for M-Pesa inclusion in telco licence

Ethiopia has cleared the way for Safaricom to introduce M-Pesa in the market of 110 million people after deciding to include the ...

East Africa: Egyptian lender CIB reaches for a bigger piece of region’s banking sector

Egyptian largest private sector bank by assets Commercial International Bank (CIB) is seeking to acquire more banks to strengthen ...

Africa: Off-grid solar access solutions for continent identified

The European Investment Bank and International Solar Alliance have published a study outlining access solutions to overcome key ...

Kenya | country tops world in growth in new electricity connections

Kenya has been ranked the top country in the world in reducing population with no access to electricity, pointing to the impact ...